Dumb ways to die still not working

The updated statistics show that ‘dumb ways to die’ is still not working.  Of course it will not work. Since being launched in quarter 4, 2012, nothing has changed.  Nothing will change.

Like the $719 million dollars the TAC (Transport Accident Commissions)  has spent on behavioral campaigns about road trauma, these campaigns can’t work because they are based on flawed theory.

If continued though for many years and decades, like TAC campaigns, they can be associated with improvements that came about through design changes.  Then it can be described as “a multi-faceted solution.  Actually the advertising did nothing but it looks like something because it happened at the same time as improvements brought about by other means.

This is supposed to be THE GREATEST public safety campaign of all time.  Yet it does not work.  What about all the lesser campaigns?

dumb ways to prevent accidents2

* Transport Safety Victoria 2013, Quarterly incident statistics for HEAVY RAIL 2013 – 2nd Quarter.

About John Culvenor

Hi, Thank you for taking a look at this blog. I work in engineering, ergonomics, creativity, design, training, etc. Often this is about helping solve legal puzzles through accident analysis. Sometimes it is about thinking up better designs for equipment, workplaces, and systems. This blog is about good design and bad design, accident analysis and how it can be done better, and how we can make a better, safer world by design!
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5 Responses to Dumb ways to die still not working

  1. Pingback: Dumb ways to die – novel – but useless | safedesign

  2. Another fatality unfortunately http://www.theage.com.au/victoria/metro-services-suspended-after-man-is-hit-by-train-on-the-upfield-line-20131014-2vh7q.html

    The fans of behavioral exhortations – Dumb Ways to Die, posters, slogans, etc – will tell us that it makes their programs all the more important. However they do nothing about the fundamental design issues and the problems will go on.

    Let alone the possibility that Dumb Ways to Die could encourage interaction with trains as the Russians seem to have concluded by banning it in their country.,

  3. Pingback: ‘Dumb ways to die’ definitely did not work – 2013 statistics | safedesign

  4. Hi, can you please explain the graph a little more?

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