Dumb ways to die – why it won’t work

Dumb ways to die, and other motivational campaigns, are based on a belief that accidents are caused by faulty personal behavior and characteristics; naughty people.  This leads to advertising in order to convince people to self-correct their naughty behavior.

However accidents are actually due to random mistakes of normal people behaving normally in whatever system you have.  Change the system, change the results.

You see proof of this in a scenario like “Magical Safety Town” where the same group of people, with the same motivation, the same “attitude” suffered a horrendous accident rate on one side of town and none at all on the other.

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About John Culvenor

Hi, Thank you for taking a look at this blog. I work in engineering, ergonomics, creativity, design, training, etc. Often this is about helping solve legal puzzles through accident analysis. Sometimes it is about thinking up better designs for equipment, workplaces, and systems. This blog is about good design and bad design, accident analysis and how it can be done better, and how we can make a better, safer world by design!
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3 Responses to Dumb ways to die – why it won’t work

  1. Pingback: Dumb ways to die – novel – but useless | safedesign

  2. Pingback: Dumb ways to die still not working | safedesign

  3. Pingback: ‘Dumb ways to die’ definitely did not work – 2013 statistics | safedesign

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